Download e-book for kindle: Airport Systems: Planning, Design, and Management by Amedeo Odoni, Richard de Neufville

By Amedeo Odoni, Richard de Neufville

ISBN-10: 0071384774

ISBN-13: 9780071384773

* the hot usual on airport platforms planning,design, and administration
* offers strategies to the main urgent airport issues: growth, site visitors, atmosphere, additions, and so forth.
* complete assurance of computer-based instruments and technique
* extra studies and updates to be had through authors' site

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Additional info for Airport Systems: Planning, Design, and Management

Example text

And we have been, among others, for and always in the front line. The nation’s traditional characteristics are featured in the airline’s product and services. Programs such as road show, cultural festivals, etc. organized or sponsored by the airline have left so much in the memory of the people in many parts of the world. This smooth, successful execution from strategy into branding has in fact secured us competitive advantages against others, especially when customers become more and more xxxiv Flying Ahead of the Airplane perceptive and discerned about the brand values and how you are differentiated from the rest.

To have survived and prospered in the environment we have faced has, of course, required a serious business plan and high quality managers and staff. We have all this in abundance. The proof can be seen in the fact that Virgin Atlantic was far better positioned than the majority of airlines to face the current economic downturn, having reduced its expansion plans and inaugurated cost cutting initiatives well in advance. But one cannot discuss Forewords xli the success of Virgin Atlantic without mentioning one other key component: the power of the brand.

I think we can learn a lot from Group TACA in the Caribbean. xliv Flying Ahead of the Airplane This book has both an inside-out and outside-in outlook to the airline industry. It is challenging the very core principles of traditional airline management. It is a call for action and a paradigm shift for airline management. While I have a great appreciation for this book and the author which reveals fundamental management challenges in the industry, I also believe that we need to give equal focus to the structural inefficiencies of the industry and treat the inherent sickness of the airline industry which in most cases goes beyond the executive management of airlines.

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Airport Systems: Planning, Design, and Management by Amedeo Odoni, Richard de Neufville


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